Logo Discussion

wordadoplicus-admin 2016-06-20 02:56:40 UTC #79

danke... Pearlman calls him "elbow macaroni"

jelo33 2016-06-20 14:09:43 UTC #80

The aesthetic of the logo needs to match the aesthetic of the game. I would use a character from the game for the logo (or a group of them). I would also avoid trying to make the two-headed dino into a w. It's very hard to replace a letter with a graphic and this one takes too long to read as a w. You have very little time to get your message across with a logo. It won't work as a complex, layered piece of artwork (in the "mask" version) - you just don't have the time! People will need to be able to read it clearly and see that it's a game that involves words and fun characters. That's it. Keep it simple!!!

If you're attached to the two-headed dino try using it separately from the word. And make sure it connects in some way to the characters in the game.

In terms of the word - I think it's great to separate "word" from wordadoplicus. I like the version that mixes upper and lower case. Maybe try one that moves the baseline up and down to give it a more playful feel.

But in case you didn't get my main piece of advice - KEEP IT SIMPLE!

wordadoplicus-admin 2016-06-20 15:38:48 UTC #81

@jelo33,

thanks jessica... that's interesting, because some of the initial ideas for a logo were just that: using the same characters as the game featured.

Ideas like:

I actually pushed Galih to give me non-character designs but that still worked in the same aesthetic... Th'ts where she originally proposed Foldasaur, BlackMask, and MustacheDude...

I think MustacheDude is in the same general "aesthetic neigborhood" as her other characters. I opened up my vector programming tool and was able to combine her brontasaurus character with the MustacheDude.

I guess a lot comes down to the differences and overlaps between "mascot", "logo" and "overall design"....

Does MustacheDude (aka Elbow Macaroni) feel like he's a cousin to the other characters enough to serve as the mascot? I believe so. That's why I'm leaning towards him.

wordadoplicus-admin 2016-06-20 15:44:17 UTC #82

Variations:

Less of a hump.

With the 2nd eye looking like a crab. OR A MANTA RAY !!

More hump, more W.

Back IN Black!!

wordadoplicus-admin 2016-06-20 15:52:51 UTC #83

@auria14
Yeah, there's something about the quality of this font that creates an interesting discordance.

It is a bizarre creature.

reverend_paco 2016-06-20 15:57:24 UTC #84

@auria14

I'm gonna try to find that font. Do you know which one it is?

wordadoplicus-admin 2016-06-20 16:05:57 UTC #85

@auria14, jesus natalia, could you have mangled the name any better? lol
now it sounds dirty

jelo33 2016-06-20 19:26:24 UTC #86

I do think the green mustache-man dino with the visible eye looks like a cousin to the game characters. I agree that the logo doesn't have to use the exact characters from the game but I wouldn't go with a stark, modern, flat, cut-out/silhouette look since the characters are colorful, 3D, and have eyes/expressions. Do you know what I mean?

Interesting that you already tried the groups of dinosaurs. I think it looks too dinosaur-focused at that point. I think an individual works better and now you need more emphasis on the typography of the word "wordadoplicus" to make sure that it looks like a fun, word-related game.

Adam 2016-06-20 20:48:09 UTC #87

Here you go:

kchee 2016-06-20 21:27:17 UTC #88

Mustache Dude. All the way.

reverend_paco 2016-06-20 21:48:07 UTC #89

@Adam, brilliantly assholish ! I love it.

Also, eerily good.

Dan 2016-06-20 21:57:21 UTC #90

I love the top one- two heads playing head-to-head (womp womp) and a fun font.

Dan 2016-06-20 21:58:30 UTC #91

@reverend_paco At least he's consistent...

reverend_paco 2016-06-20 22:47:59 UTC #92

I totally get it. But would you believe it or not, that creating silhouttes was one of my desires going in? One of the "inspirations" I posted to Galih was this:

So when she posted her 2d-ish characters I immediately saw the ability to use them twice, both "as is" and as icons/silhouttes. In more of the silhoutte idea, I mocked up this, taking her pterodactly and incorporating it into another guy's artwork:

But I have also been re-using her vectors as mini icons. You can see them at work in the top right menu bar.

I really like this idea too (of focusing more on the typography).

I too am afraid I might end up doing too much dinosaury-stuff and not enough interesting stuff with letters/typography.

auria14 2016-06-21 10:43:44 UTC #93

I thought that was the fun of it! If you didn't want people to mangle the name, you'd have called it Wordasaurus!

Wordapopacuss

The font I used was Castellar.

FierceTorts 2016-06-21 14:24:37 UTC #94

Do you want comments on the forum logo font? It feels like Babies 'R' Us to me. But I still like the mask logo.

wordadoplicus-admin 2016-06-21 14:28:25 UTC #95

@FierceTorts

I like fierce opinions. I'm fine with that. Yeah..., i think you are talking about this one,

right?

Agreed. ... the logo at the top was provisional. I actually think this logo reminds me of Earth Day.

FierceTorts 2016-06-21 14:38:03 UTC #96

Yup, that one. Did you know that the forum won't let me post fewer than 20 characters? E.g., I can't post "Yup, that one."

wordadoplicus-admin 2016-06-22 19:15:13 UTC #97

2 posts were merged into an existing topic: Wordadoplicus Feedback (Please tell us your opinion)

wordadoplicus-admin 2016-06-26 22:25:48 UTC #98

reverend_paco:

Thus far:

1. Surabhi -- "I love the first one - packs a punch! Very clean, simple and impactful." (vote for Mustache Dude)
2. Liz -- "The second one is way better." (vote for Mask)
3. Natalia -- "Ok, If I had to compare the two, the 2-headed logo at first really drew my eye and I thought it to be a good choice, also since it has a certain playfulness, since it's for a game" (vote for Mustache Dude)
4. Kathy -- "I really like the look of the last combined logo, but I see the attraction of the first one, especially the mustachiness of it.I don't love the different sized letters, though. Maybe I'm missing something?Anyway, if you need words, he first one is better and if you can live without words, I like the second one better. (vote for Either)
5. Adam -- "The last one has the most potential.... [CUT] ... I would drop the elbow macaroni thing - what is that doing?" (vote for Mask -- strong vote AGAINST Mustache)
6. Me -- (vote for Either)
7. Lathika -- "I like the second one better." (vote for Mask)
8. Sabita -- "I like the Mustache dude" (Vote for Mustache)
9. Jessica -- (Vote for Neither)
10. Kevin Chee -- "Mustache Dude. All the way." (Vote for Mustache)
11. Mallinger -- "I love the top one- two heads playing head-to-head (womp womp) and a fun font." (Vote for Mustache)
12. Adam Tarkowski -- "for what it's worth, i like the double dino with the big hump that kinda sorta looks like a w" (Vote for Mustache)

As most people can see, we've decided to go with the mustache-man/elbow-macaroni for the logo.

Currently the logo looks like both this:

for a compact representation, and the one you see here on the forum:

Bauhaus is the font.

As with all of these decisions, we reserve the right to completely change our minds Also, "we" is the royal "we".