Logo Discussion

wordadoplicus-admin 2016-06-18 17:44:23 UTC #62

reverend_paco 2016-06-18 18:01:21 UTC #63

I guess in the end, it comes out to what is the better Logo (as a logo).

I think I love the "artiness" of this:

But in the end, this creature here:

(hereafter named The Wordadoplicus),
is everything a logo should be

memorable
open to interpretation
a mascot
workable with type

Galih, thoughts?

reverend_paco 2016-06-18 20:08:51 UTC #64

reverend_paco 2016-06-18 20:14:02 UTC #65

reverend_paco 2016-06-18 20:17:35 UTC #66

reverend_paco 2016-06-18 20:20:18 UTC #67

reverend_paco 2016-06-18 20:26:29 UTC #68

wordadoplicus-admin 2016-06-18 20:39:51 UTC #69

wordadoplicus-admin 2016-06-18 20:41:52 UTC #70

wordadoplicus-admin 2016-06-18 20:43:10 UTC #71

reverend_paco 2016-06-18 20:47:09 UTC #72

auria14 2016-06-18 22:14:42 UTC #73

Ok, If I had to compare the two, the 2-headed logo at first really drew my eye and I thought it to be a good choice, also since it has a certain playfulness, since it's for a game.... However, something wasn't working for me. Maybe it's the font? It's just not working with the Titles proposed so far.

I still love the originality of the foldisaurus, but it's style is too different from the characters you chose to be in the game. Here too, I haven't seen a convincing combination with the title, though it's better.

I like this one, which combines the two approaches.

My advice, I think you should try to find a way to bring the origami look to the title as well, so that the logo is fully coherent.

auria14 2016-06-18 22:24:57 UTC #74

Origami font?

Last suggestion :
Take and Encyclopedia font approach. I like this idea because I can imagine opening an Encyclopdia and finding an entry for the Wordaloplicus, a bizarre looking figure surrounded by serious words of explanation.

reverend_paco 2016-06-18 22:43:31 UTC #75

@auria14,

so just to be clear, you are liking the Mustache dude

over the Face Dude

but you are unconvinced with the lettering?

reverend_paco 2016-06-18 23:40:38 UTC #76

Thus far:

Surabhi -- "I love the first one - packs a punch! Very clean, simple and impactful." (vote for Mustache Dude)
Liz -- "The second one is way better." (vote for Mask)
Natalia -- "Ok, If I had to compare the two, the 2-headed logo at first really drew my eye and I thought it to be a good choice, also since it has a certain playfulness, since it's for a game" (vote for Mustache Dude)
Kathy -- "I really like the look of the last combined logo, but I see the attraction of the first one, especially the mustachiness of it.I don't love the different sized letters, though. Maybe I'm missing something?Anyway, if you need words, he first one is better and if you can live without words, I like the second one better. (vote for Either)
Adam -- "The last one has the most potential.... [CUT] ... I would drop the elbow macaroni thing - what is that doing?" (vote for Mask -- strong vote AGAINST Mustache)
Me -- (vote for Either)
Lathika -- "I like the second one better." (vote for Mask)
Sabita -- "I like the Mustache dude" (Vote for Mustache)
Jessica -- (Vote for Neither)
Kevin Chee -- "Mustache Dude. All the way." (Vote for Mustache)
Mallinger -- "I love the top one- two heads playing head-to-head (womp womp) and a fun font." (Vote for Mustache)

galihgasendra 2016-06-19 09:50:31 UTC #77

I'm waiting for the next detailed brief Sir

Sabs 2016-06-20 02:48:45 UTC #78

I like the Mustache dude

wordadoplicus-admin 2016-06-20 02:56:40 UTC #79

danke... Pearlman calls him "elbow macaroni"

jelo33 2016-06-20 14:09:43 UTC #80

The aesthetic of the logo needs to match the aesthetic of the game. I would use a character from the game for the logo (or a group of them). I would also avoid trying to make the two-headed dino into a w. It's very hard to replace a letter with a graphic and this one takes too long to read as a w. You have very little time to get your message across with a logo. It won't work as a complex, layered piece of artwork (in the "mask" version) - you just don't have the time! People will need to be able to read it clearly and see that it's a game that involves words and fun characters. That's it. Keep it simple!!!

If you're attached to the two-headed dino try using it separately from the word. And make sure it connects in some way to the characters in the game.

In terms of the word - I think it's great to separate "word" from wordadoplicus. I like the version that mixes upper and lower case. Maybe try one that moves the baseline up and down to give it a more playful feel.

But in case you didn't get my main piece of advice - KEEP IT SIMPLE!

wordadoplicus-admin 2016-06-20 15:38:48 UTC #81

@jelo33,

thanks jessica... that's interesting, because some of the initial ideas for a logo were just that: using the same characters as the game featured.

Ideas like:

I actually pushed Galih to give me non-character designs but that still worked in the same aesthetic... Th'ts where she originally proposed Foldasaur, BlackMask, and MustacheDude...

I think MustacheDude is in the same general "aesthetic neigborhood" as her other characters. I opened up my vector programming tool and was able to combine her brontasaurus character with the MustacheDude.

I guess a lot comes down to the differences and overlaps between "mascot", "logo" and "overall design"....

Does MustacheDude (aka Elbow Macaroni) feel like he's a cousin to the other characters enough to serve as the mascot? I believe so. That's why I'm leaning towards him.